Social media marketing has become an essential element of 21st-century business. It is one of the best possible methods for real estate agents to connect with prospective clients. Social media enables its users to share content in many forms. Real estate marketers can use various types of content to generate leads and to help prospective clients to make decisions. If you are planning a social media campaign, you have to have some idea about the content that can influence a high-quality digital lead generation. This article contains useful details about the content that can be shared to generate leads and to improve customer loyalty.
1. Customer testimonials, success stories, and reviews
To generate leads and boost your sales, you have to gain the trust of new clients. Positive feedback from past clients is proof of your quality service. Let your previous customers share their success stories on social media. Let them share how helpful you were during their home buying process. When posting client
stories,
- make sure they are not too long, post only important lines of the story
- include client information
- include property information
- include photographs of the clients with the home they bought from you
2. Property photos
National Association of Realtors indicates that most buyers (87 percent of them) find photos as the most useful website feature (1). You can easily take a photograph with your mobile phone and post on social media, or you can hire a professional photographer. Either way, make sure to post,
high-quality photos
describe what's in the photo
3. Property video tours
Video tours are the best way to give prospective clients a real feel for the home and its surroundings. Sharing HD videos will attract even more leads. To increase the value of the video,
add music or
explain about the property during the tour
4. Town information
Promoting just the property would not be enough to gain the interest of the prospective client. Promote the town as well. Share information about attractive features in the town, such as beautiful landscapes, parks, nearby lakes, coffee shops, streets, and restaurants. Also, include the details of facilities such as distance to schools, hospitals, banks, etc. Posting photos and videos together with short descriptions can attract more clients.
5. Links to your real estate business website and other social media pages
Sharing your real estate website link will increase traffic to the website, and the audience will be referred to more information about your property business. Share social media links and promote your other social media pages to increase followers. That will effectively generate more leads.
6. Company information
Promote your company on social media. Add photos of your company and your office. Include photographs of the company events you have participated in. Post details about company history and achievements. Clients will like to know about you and your profession. So giving them an idea about your working background will help you to develop trust with them.
7. Real estate market information
Any prospective client likes to work with a well experienced and knowledgeable professional. Share real estate market information to show off your knowledge and let your client know that you are an expert in the field. However, posting this type of content can make your page boring. So make sure,
- not to over post real estate marketing information
- to share only useful content
8. Photos and videos of neighborhood
Any prospective client looking for a new home would be curious to know about the nature of their future neighborhood. Posting catchy photos of the neighborhood and video tours to the area will answer many of their questions regarding the community.
9. Milestones
Sharing milestones such as your service years or your 50th customer is another way to develop trust with prospective clients. It’ll also encourage your clients to work with you.
10. Home buying tips
Your job is to guide your customers through their new home buying process. According to a study conducted by NAR, the complicated steps for the home buyers are, finding the right property, paperwork, understanding the process, saving for the down payment, and getting a mortgage. Finding the right property has been ranked as the most difficult step among all generations as 56 percent of
buyers have found it difficult. Paperwork and understanding the process was more difficult for millennials.
Share tips on social media to help them get through these steps. You can even make a guide containing all the tips and share.
11. New listings
Posting new listings is important to keep your prospective clients up to date with what's new in the property market. Here are some tips to spice up new listings.
- Include important details about the house, such as the number of bedrooms and bathrooms and the size (surface area) of the house.
- Include few photos of the inside (living room, bedrooms, etc.) and outside views.
- Include photos to show outside views from open windows or balconies.
Remember to include a link to your website for more info.
12. Discount and offer information
Posting details of discounts and offers aids in boosting your sales. Many buyers look for offers before buying a property, and some may wait for it. When you post something on social media, some of your followers may not see it. So it is important to post about discounts and offers several times to make sure that every potential buyer sees it.
13. Sold listings
Sold old listings will show your clients what type of properties you were selling. Some prospective clients may find their dream home or similar ones in an old listing. That'll encourage them to stay engaged with your content to find their match in the future.
14. Location benefit information
Prospective clients may attract to the property due to its location benefits. Use video tours, areal videography, and written descriptions with photos to highlight location benefits.
15. Facebook live videos
Facebook is the most popular social network in the US. Facebook Live is a new feature offered to the users yet a useful marketing tool. As live videos contain original content with no editing, clients tend to trust content in live videos more than the content in pre-recorded ones. Here are some Facebook live stream video ideas.
- Live open home tours
- Neighborhood tours
- Past customer interviews
- Share your property market expertise
- Town tours
16. Lifestyle information
Post information about the lifestyle of the community. It'll add more value to the
property you are trying to sell. Potential buyers may find it is wrath to live there
as the lifestyle matches their preference.
What content to share?
May be all. It depends on your situation and your target audience. The content you share should necessarily provide answers to the questions of potential buyers. Having an effective social media strategy relevant to your real estate business is essential to increase your sales. So, do research, be creative, create more types of effective content, monitor the results, do adjustments, and stay
updated
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