Do Real Estate agents need social media?

 

Being a real estate agent, you probably have tried many strategies to market your business. They may have worked, or you are still struggling to make it work. Have you been using the right marketing strategies? Have you ever tried to evaluate your marketing approach? Let's discuss this first.

The key objective of any marketer is lead generation. It refers to attracting and converting potential customers into a business or service. With the advancement of technology, now there are many efficient ways to generate real estate leads instead of knocking on the door and face to face explanations. Traditional media such as television, magazines, and the telephone also can be useful to some extent. However, to gain profit from the property business, you have to choose the most convenient strategies and utilize them wisely. Let's discuss the importance of using social media marketing for the real estate business.

Why should you consider social media marketing strategies?

The number of social media users in the US has been raised considerably over the past few years. It has been predicted to be increased even more in the future. Approximately 223 million Americans are using some form of a social network, which is about ¾ of the total US population . According to The National

Association of Realtors, 44 percent of buyers initiate their home buying process by searching the internet for properties for sale (2), and a total of 79 percent of internet users have a social media network profile. The popular social networks in North America are Facebook, Pinterest, Twitter, YouTube, Instagram, and

LinkedIn.

COVID 19 pandemic has forced many Americans to limit their movements and to spend more time at home, isolating them from society. Therefore, social networks are the only way for them to stay social increasing social media users even more.

 

So, when you think about attracting leads, you have to think about fast and easy strategies. For this, your real estate business has to appear where many people can see it. That is where social media come into play.

According to NAR’s “Real Estate in a Digital Age” 2018 Report , social media is the top tech tool that has generated the highest quality leads, which is 47 percent of them. There are approximately 1.4 million real estate realtors in North America, and 77 percent of realtors are already using social media strategies to market their properties. Being just one of them would not necessarily increase your

sales. You have to make your business more popular than others. You have to post high quality and valuable content, and stay active on social media.

Social media for real estate lead generation

Social media enables sharing many forms of content such as Facebook live videos, property tour videos, property photos, virtual tours, past customer interviews, success stories, client testimonials, event coverage, market news, new listings, and many more. Posting any content on social media takes a few clicks. Social media allows you to initiate conversations with your prospective clients and to respond to them instantly. Also, you can post content consistently to keep your clients up to date. So as you can see, social networks are one of the best possible ways for the agents to connect with potential customers. Investing in advertisements on social media is the next method of lead generation.

Another important thing is you can share any other digital or traditional marketing campaign information on social media as videos, photos, or website links, allowing a much larger audience to witness the primary event. Your followers can share this content on their page as well, multiplying your audience. According to these facts, social media strategies can be considered as one of the fastest, easiest, and cost-effective methods of real estate lead generation, which eventually results in more property sales. So, do real estate agents need social media? I guess now you know the answer.