Why Facebook is the best platform for Real Estate Lead Generation


Facebook has over 2.7 Billion monthly active users as of the second quarter of 2020. So, First step is to check your local area's Facebook consumption. You will understand why you should invest with Facebook Ads right away. Facebook Dominate the social networking game by having sub brands like instagram and whatsapp.  

So how can these Social Networks help your real estate business?

1. Real Estate is all about Visual

Individuals begin to look all starry eyed at a particular home. Or on the other hand they become captivated with home purchasing when they see extraordinary homes, upbeat families, pets running the yard, and so forth. 

Facebook and Instagram are the spots for motivating visuals.

2. Real Estate is Very Personal & Emotional

You know this. It’s a big decision.

People want to work with someone they like and trust. Facebook gives you a platform to demonstrate that you’re a great person to work with. And it helps you demonstrate that others recognize this quality in you.

3. Real Estate is Local

In real estate, if you’re not targeting locally, you’re losing money. The Facebook Ad Manager allows a real estate professional to target people not only in a certain city or suburb.

Target people in certain neighborhoods where home values just went up and people want to sell. Target potential clients in over-populated areas where people are moving out of to have more space.

4. Real Estate is Data-Driven to the Core

You know a lot about who your ideal client is. You may enjoy working with new families. You might like helping a couple find a home where they can retire.

With real estate Facebook ads, take what you know about your perfect client. Build an ad around it. And through Facebook ad analytics, see exactly how they respond to it.

Continue to improve your ads and generate more real estate clients.



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