Why Facebook is the best platform for Real Estate Lead Generation

Facebook has over 2.7 Billion monthly active users as of the second quarter of 2020. So, First step is to check your local area's Facebook consumption. You will understand why you should invest with Facebook Ads right away. Facebook Dominate the social networking game by having sub brands like instagram and whatsapp.   So how can these Social Networks help your real estate business? 1. Real Estate is all about Visual Individuals begin to look all starry eyed at a particular home. Or on the other hand they become captivated with home purchasing when they see extraordinary homes, upbeat families, pets running the yard, and so forth.  Facebook and Instagram are the spots for motivating visuals. 2. Real Estate is Very Personal & Emotional You know this. It’s a big decision. People want to work with someone they like and trust. Facebook gives you a platform to demonstrate that you’re a great person to work with. And it helps you demonstrate that others recognize this ...
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Best Real Estate Social Media Practices

 


Social media has become one of the essential tools for real estate marketing. With the large and increasing numbers of real estate agents and realtors, marketing your property has become a challenge. Take a look at these statistics from the National Association of Realtors 2018 report.

  • The number of realtors in the US is 1,403,128 
  • 77 percent of them use social media for real estate marketing
    • 97 percent of them use Facebook
    • 59 percent use LinkedIn
    • 39 percent use Instagram
  • 48 percent of all firms have found that keeping up with technology as one of the biggest challenges they face
  • The top tech tool of real estate marketing is social media: 47 percent

According to these statistics, you can see the importance of including social media in your marketing strategy and the competition and the challenges you face in social media marketing. So, to overcome these challenges and to become a real estate social media marketing pro, you have to have a rock-solid real estate social media marketing strategy and have to apply the best social media marketing practices. Here we talk about the best practices that can be used by realtors to grow their business.

Select the best social media platforms

Don't just make accounts on every social media network and start posting things. It'll be a waste of time that would otherwise be used to stay active in useful social media networks. First, you have to select social media platforms suitable for your business.

Here are some tips to choose the social media platforms suitable for your property business.
  • Define your objectives
  • Identify your target audience
  • Research popular social media platforms and their demography
  • Choose what type of content you need to create
For instance, Facebook is the most popular social media network worldwide, accounting for 2701 million active users by July 2020 (3). It is used by people of all ages and both genders and has many types of features that allow business professionals to engage with their prospective clients. So, Facebook is most probably one of the best choices for real estate marketing. Other popular social media platforms in the US are Instagram, Twitter, and LinkedIn. So, choose the best few social media platforms for your real estate business and stay active.

Optimize your social media profile

Just having a social media account with some content in there would not aid in attracting leads effectively. Establish your social media presence to grow your audience fast by optimizing your social media profile. Tips to optimize your presence on social media.

Add quality and professional profile photo or use your company logo
  • Add a cover photo that represents your business.
  • Include keywords to the bio, be clear, and add your real estate website link
  • Add links to your social media pages
  • Add your contact information
  • Fill all the fields in the account


Optimize your content

Content is the most important part of social media marketing. Learn the art of creating content for real estate marketing. Don't post just the property photos and videos. Go beyond that. Here are some tips.
  • Promote your property as well as the town, neighborhood, and location benefits
  • Educate your clients by posting content such as real estate market news and home buying tips.
  • Post content which helps to develop trust with the prospective clients.
  • Include keywords in the content
  • Use high-quality images and videos
  • Use data charts
  • Make written content reader-friendly and short
  • Be creative and share only useful content for your target audience
  • Use Hashtags

Post consistently

Posting content consistently is essential to optimize your social media presence and client engagement. Don't post just something to stay consistent. Post optimized content that is valuable to your prospective buyers. Do not over post content. It is best to make a schedule for this. Use these social media content
posting tips.
  • Do some research and find out the best sharing frequency for you on each social media platform.
  • Find out the best time to post on each platform
  • Organize a social media calendar
  • Consider using a social media automation

Invest in social media ads

Place your ads on social media popular among your target audience. It is a great way to reach your prospective clients. There are several types of social media ads (photo ads, video ads, carousel ads, and slide show ads). Select ad types work for you and create attention-grabbing ads.



Stay engaged with the audience

Consistent engagement with your potential customers is essential to build trust with them. You may have thousands of followers, but they will not stay long if you ignore them. However, do not bombard them with text messages. Tips to enhance your connection with your followers

  • Respond instantly to address their questions, don’t make them wait
  • Reply to the comments and try to start a conversation
  • Add appropriate humor
  • Be friendly and professional
  • Provide them reliable sources to get more knowledge
  • Participate in social media groups
Social media monitoring involves collecting data relevant to your social media activity. Analyze this data and find out the best performing content, the best time to post your content, and performance trends. Then take measures to improve social media activity accordingly. Tracking and analyzing social media content manually will be time-consuming. So, use social media monitoring tools.

Summary

Using social media for real estate marketing is essential to generate high quality leads fast. However, to stand out among other realtors and become a successful realtor, you have to have the best social media real estate marketing ideas, and you should adapt to a well-defined, powerful social media marketing strategy. Optimize your social media practices to grow an engaging audience to boost your sales. Use social media features wisely and always be creative. Track social media activity, analyze, and refine.





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