Best Digital Marketing Ideas for Realtors in 2021

In the past, the real estate business involved several visits to agencies and properties before deciding which one to buy. People often had to meet the agents for their expert advice. This process was always troublesome and time-consuming. Success in real estate marketing relies heavily on attracting customers and helping them to decide what property matches their requirements without much trouble. On the other hand, a real estate agent or realtor should have excellent marketing skills to stand out among their competitors (1,359,208 licensed realtors in the US, according to the National Association of Realtors). The use of digital devices to buy things is becoming increasingly popular among people since it reduces visiting physical markets. The impact of COVID 19 has increased this trend even more. So the utilization of digital marketing strategies is of higher importance to grow your real estate business. Here I have listed some of the best real estate marketing ideas for realtors.

1. Create property video tours

Video marketing is one of the best ways to improve your business. You can simply make videos relevant to your real estate business and share them on your YouTube channel or social media. Property video tours give potential clients a much realistic feel about the property without physically visiting the place. If it’s a house that you are going to film make sure to cover all the areas in it, its surroundings, and the neighborhood. You can explain things about the property while this tour. This will allow the clients to decide whether the house or apartment meets their needs or not.

2. Aerial videography using drones

Aerial videography is another way to attract clients. You can create catchy videos of your property using drones to give more detailed idea about the surrounding environment together with the building.

3. Interviews your past customers

Interview happy customers and let your audience know their experience. Positive feedback from your previous clients is a great way to gain customer trust and boost sales. Remember to include views of the property they brought through you as well.

4. Host a Webinar

You can use webinars for high-quality lead generation. As a professional real estate realtor, share your expertise with a large audience by hosting webinars. To be successful in digital marketing lead generation through webinars, you have to provide engaging and valuable content to clients and provide follow-ups.

5. Post photos and videos on social media often

Using social media platforms such as Facebook, Twitter, Instagram, and Linkedin is one of the best ways to generate leads, allowing your real estate business to grow fast. Over 70% of the US population holds an account on at least one social media platform. So why not advertise your business there? Share high-quality photos and videos on platforms such as Facebook and Instagram to attract potential clients. Live Facebook videos are another way to grow your audience there. Just posting some photos and waiting for an audience to grow will not work; you have to consistently post content and reply to comments to enhance client engagement.

6. Chat with your clients

Chat with the clients and respond to them instantly. Making your clients wait for the information they seek will never be a pleasant experience for them. It'll also lead them to seek the help of other realtors. So prompt responses and staying active on social media is important to keep your clients with you.

7. Invest in Facebook ads

Use Facebook ads to increase leads and sales. If you have a real estate business website use Facebook ads to increase traffic to your website as well. Do some research to choose the right audience before advertising.

8. Create a great website

Searching the internet is the first thing we often do when we look for information. You can use this to improve your business. Design your website content wisely. Make it user friendly (for both mobile and computer). Owning a website doesn't mean anything if it does not appear in the top few results. So make sure the content is search engine optimized. Use attractive photos and videos of properties and include success stories of your previous clients. Display your contact details on your website where any client can easily see.

9. Send INFO email newsletters to your clients

You can use email marketing to help prospective clients to make decisions. Send them the information they seek and keep them up to date. Include details about new houses or apartments in the real estate market, expert advice to choose their dream home, property prices and offers, and the latest news about your services. As a real estate professional, your job is to guide them and make their dream home buying process easy. These are some of the best real estate marketing ideas. Use this as a guide and research more before you plan your digital marketing strategy.